Article No: 269

2010-01-25 15:53:59
Concrete Décor Show
By: Sherry Boyd

photo by Randy Tunnell (
The Concrete Decor Show & Decorative Concrete Spring Training March 16-19 in Phoenix, Ariz., will provide the concrete building industry an opportunity to learn more about concrete sustainability and improvement of both the aesthetics and performance of concrete in building and renovation.

Architects, interior designers, landscape architects, builders, property managers and municipal authorities are invited to courses that offer design and technical continuing education about architectural and decorative concrete and its uses as a durable, versatile and green material of choice.
The pre-conference keynote address March 16 by internationally acclaimed Phoenix-based architect Will Bruder, AIA, president of Will Bruder + Partners Ltd, promises a lively debate on sustainability with his colleague, the award-winning designer and author, Fu-Tung Cheng, principal of Cheng Design Inc. The pre-conference keynote, sponsored by Media Partners Concrete Homes magazine and Concrete Monthly newspaper, will begin at 8:30 a.m. Tuesday, March 16, in TU 101K.

Bruder and Cheng will provide a discussion of design and sustainability at varying scales, from decorative details to large-scale, commercial and civic environments. Each will share his work, past, present and future. Attendees will see through their eyes as artists: their process, approach and perspective on light, space, mixed materials and composition.

The combination of Bruder and Cheng’s work comprise a rich palette of mixed materials and creative thinking. The audience will experience a dynamic discussion and visually rich presentation on why design and sustainability of built objects and environments really matter.

For 40 years, Bruder has explored contextually exciting and perennially inventive architectural solutions that are sensitive to site opportunities and user needs. Most of Bruder’s 450 commissions have celebrated the craft of building in ways not typical in contemporary architecture, striving to invent form specific to function and his clients’ aspirations.

Through his creative use of materials and light, Bruder’s ability to raise the ordinary to the extraordinary is renowned. He is a consummate craftsman with demonstrated attention to detail and building processes.

Bruder holds a bachelor of fine arts degree in sculpture from the University of Wisconsin-Milwaukee. Supplementing his studio art education were studies in structural engineering, philosophy, art history and urban planning, followed by a full architectural apprenticeship under Gunnar Birkerts and Paolo Soleri. After becoming a registered architect, he opened his own award-winning studio ( in 1974.

Fu-Tung Cheng
Fu-Tung Cheng, the principal designer of Cheng Design in Berkeley, Calif., is also a licensed general contractor. From architectural design to construction, Cheng’s custom home projects have earned him numerous awards and recognition, including a 2009 Builder’s Choice Merit Award for his House 6 custom home project and a notable induction into the National Kitchen and Bath Hall of Fame.

Cheng is the author of three books including bestseller “Concrete Countertops,” “Concrete at Home,” and the DIY-friendly “Concrete Countertops Made Simple.” He launched CHENG Concrete Products, a complete line of creative concrete materials, and CHENG Concrete Training, which offers the industry’s most comprehensive concrete design training. The program has trained more than 2,500 professionals and DIYs to date. He is also author of a monthly feature in Concrete Homes called “Design Notes,” in which he details how to do specific design projects.

For more than 25 years, Cheng Design ( has been creating homes and high-end kitchens with an understated, timeless elegance. Much of Cheng’s work incorporates mixed materials: wood, concrete, steel and plaster. He has played the role of industrial designer as the creative force behind the line of Cheng sinks by Elkay and a full line of Cheng Design by Zephyr kitchen hoods. Cheng debuted his Elements by Tonusa line of cabinets in early 2009, a complete line of cabinetry and accessories with the keen eye toward functionality, timelessness and sustainability of materials.


Panel discussions on March 16 will cover timely topics including: Decorative Pervious Concrete in Municipal and Commercial Projects, Exploring Form and Function: New Directions for Commercial Floor Coatings and Treatments, Concrete Polishing in LEED and Safety Improvements, and Creative Opportunities for Decorative Concrete Design. Sessions offered during the afternoon breakout sessions provide continuing education credits.

Continuing education topics include: Creating Theme-Magic, Designing and Specifying Decorative Concrete, Now Every Color Can Be Green (coatings and toppings), Advantages of Polyaspartic Seamless Floors, Applications for Architectural Stain and Concrete Formliners, Gorgeous, Graphic and Green Concrete Artistry, A Systematic Approach to Successful Concrete Countertops, and Moisture Mitigation Testing and Methods Demystified.

Tuesday, March 16
Pre-Conference Educational Program For Building Industry
•    8:30-10:30 a.m. Keynote Address: Making a [Design] Difference – Will Bruder & Fu Tung Cheng
     Sponsored by Concrete Homes magazine and Concrete Monthly newspaper
•    10:30-noon Current Issues Panels – presented in collaboration with media partners
•    An afternoon of AIA-CEU Education for Architects, Interior Designers, & Landscape Architects
•    Feature Presentations
     1:00-2:00 p.m. – A Global Perspective on Decorative Concrete – Jon Anderson, IdealWorks Europe
     1:00-2:00 p.m. – Creating Theme-Magic – David Long, Lakeland Company
     2:30-4:00 p.m. – Managing Collaborative Public Works Projects – Steven Ochs & Gerald Taylor
     2:30-4:00 p.m. – The Internet Marketing Milkshake – Jim Peterson, Concrete Network
•    Kick-Off Address – Mike Miller, the concretist
     Sponsored by Concrete Decor and Decorative Concrete Retailer magazines
Welcome Reception - Sheraton Hotel, 5:30 p.m. – 9:00 p.m. – Refreshments
•    Meet & Greet hosted by Founding Sponsors and information tables on professional organizations

Wednesday, March 17
The Concrete Decor Show & Decorative Concrete Spring Training
8:30 a.m. Opening Day Press Conference – Phoenix Convention Center
9:00 a.m. Innovations in Decorative Concrete Panel Discussion
10:00 a.m. Exhibit Hall Opens Phoenix Convention Center North Hall
8:00 a.m. – 5:00 p.m. – Spring Training Courses
•    Hands-On Training Workshops
•    Classroom Seminar Sessions
•    Scheduled Showcase Demos
5 p.m. – 7:30 p.m. Gala hosted by exhibitors

Thursday, March 18
6:30-9:00 a.m. Early Bird Breakfast – Hosted by Decorative Concrete Retailer magazine
The Concrete Decor Show & Decorative Concrete Spring Training
10:00 a.m. – 5:00 p.m. Exhibit Hall Hours - Phoenix Convention Center North Hall 300
8:00 a.m.-5:00 p.m. – Spring Training Courses – See full schedule.
•    Hands-On Training Workshops
•    Classroom Seminar Sessions
•    Scheduled Showcase Demos
Awards & Recognition Banquet – Sheraton Hotel Ballroom – Ticketed event
•    6:00 p.m. Presentation of Artisan Awards & Special Recognition by Concrete Decor magazine
•    Keynote Speaker

Friday, March 19
The Concrete Decor Show & Decorative Concrete Spring Training
9:00 a.m. – 2:00 p.m. – Exhibit Hall Hours Phoenix Convention Center North Hall 300
8:00 a.m. – 5:00 p.m. – Spring Training Courses – See full schedule.
•    Hands-On Training Workshops
•    Classroom Seminar Sessions

Complete information is available at