Industry News

BASF Launches Series of “On the Job” Application Videos

BASF released application videos for 39 Master Builders Solutions brand products including joint sealants, wall coatings, sealers and primers. All videos are two minutes or less and provide contractors with an easy way to view application techniques with a smart phone while on the jobsite.

“We created these videos based on our customers’ feedback,” said Christopher Perego, Industry Sector Manager for BASF. “Contractors are under a lot of pressure to deliver projects on time, on budget and at a high level of quality. These videos allow them to quickly view best practices when on a jobsite, to help ensure a successful application.”

The videos complement the product technical data guide by visually illustrating proper techniques. The complete series of videos can be accessed at: https://www.master-builders-solutions.basf.us/en-us/about-us/news/on-the-job-application-videos.

About the Construction Chemicals division

BASF’s Construction Chemicals division offers advanced chemical solutions under the global umbrella brand Master Builders Solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile-fixing systems, expansion joints & control systems and wood protection solutions.

The Construction Chemicals division’s approximately 6,500 employees form a global community of building experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we draw on our specialist know-how, regional expertise and the experience gained in countless constructions projects worldwide. We leverage global BASF technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction.

The division operates production sites and sales offices in more than 60 countries and achieved sales of about €2.4 billion in 2017.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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